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Administrator
Site Admin
Joined: 29 Nov 2006
Posts: 103
Location: Worldwide
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 Posted: Tue Mar 25, 2008 2:46 pm Post subject: Volvo studies show a suprise |
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Volvo has done a study on there members and the result wasn't what they expected.
To read more please check the BrandWeek website.
If you heard about any other studies like this one please let us now. |
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Paddy Landau
Site Moderator
Joined: 30 Nov 2006
Posts: 490
Location: Oxford, United Kingdom
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| Posted: Tue Mar 25, 2008 3:09 pm Post subject: |
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| Brandweek wrote: | | Solovay [said] "Everyone asks if we're going to make them quack like a duck. I wish stage hypnotists would stop doing that." |
I have never seen or heard anyone in hypnosis quack like a duck.
I have noticed kids doing it, and I've done it for my own kids.
But never under hypnosis!
Paddy |
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hypno-therapist
Site Moderator
Joined: 30 Nov 2006
Posts: 883
Location: Witney UK
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| Posted: Tue Mar 25, 2008 3:11 pm Post subject: |
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| Paddy Landau wrote: |
I have never seen or heard anyone in hypnosis quack like a duck. |
I have... Couldn't stop laughing.... |
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crunkyjens
Starter Member
Joined: 07 Nov 2007
Posts: 32
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| Posted: Thu Mar 27, 2008 1:29 am Post subject: |
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This article was very interesting. I had no idea Fortune 500 companies were using hypnotists in focus group studies like this. It seems obvious to do, as long as you are sure the people are really being hypnotized. A lot of times people with give "opinions" only of what they think the company wants to hear, even though it's not how they truely feel.
And as far as quacking like a duck...that seems to be the first thing anyone and everyone thinks of when they hear of a hypnotist. Or at least something of that sort. |
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PhoenixDawn
Site Moderator
Joined: 16 Apr 2007
Posts: 97
Location: Nottinghamshire UK
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| Posted: Mon Mar 31, 2008 8:08 am Post subject: |
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This was very intriguing.
I quite agree with the comment about high school focus groups harbouring the bully, the shy person, the over-opinionated etc. It's amusing that Volvo hadn't already discovered through traditional marketing that they were regarded as 'middle-aged' - as that's the impression frequently projected by car programmes such as Top Gear etc!
I wonder that Mark Babej keeps his job since he doesn't acknowledge that people buy with their subconscious far more than with their conscious?
Richard - I'm also curious as to how many hours you actually spend trailing for such information? You come up with such quirky resources! Great work though. |
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hypno-therapist
Site Moderator
Joined: 30 Nov 2006
Posts: 883
Location: Witney UK
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| Posted: Mon Mar 31, 2008 8:38 am Post subject: |
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| PhoenixDawn wrote: | | Richard - I'm also curious as to how many hours you actually spend trailing for such information? You come up with such quirky resources! Great work though. |
In fact I will be honest... A member of staff and a few volunteers makes this forum run... I just pop in when I get the chance... So 'great work' to them!!  |
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PhoenixDawn
Site Moderator
Joined: 16 Apr 2007
Posts: 97
Location: Nottinghamshire UK
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| Posted: Mon Mar 31, 2008 10:42 am Post subject: |
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| Thanks Richard - in that case 'Great Work Guys' - and thanks for giving me food for thought - gosh I'm hungry! |
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hypno-therapist
Site Moderator
Joined: 30 Nov 2006
Posts: 883
Location: Witney UK
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| Posted: Mon Mar 31, 2008 10:44 am Post subject: |
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Thanks to you aswell PhoenixDawn...
It's active members like yourself that make this resource a joy for us and all our members 
Happy posting... |
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PhoenixDawn
Site Moderator
Joined: 16 Apr 2007
Posts: 97
Location: Nottinghamshire UK
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| Posted: Mon Mar 31, 2008 11:08 am Post subject: |
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Aaawwwww schuks 
And here's me looking at how many postings Gandalf et al have made then thinking I've far from enough to say or visiting frequently enough.
Thanks for the compliment. Graciously received. |
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